Getting the most out of limited YouTube creative during the holiday season


Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A Guide to Local Citation Building via @JuliaEMcCoy


Here’s how citation building can help with your link building – and how to get started building your local citations. The post A Guide to Local Citation Building via @JuliaEMcCoy appeared first on Search Engine Journal. Search Engine Journal

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

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Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out