What Is BERT? – Whiteboard Friday

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Posted by BritneyMuller There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

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Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-recognize-a-lost-cause-in-seo-projects-and-request-for-proposals-rfps-324816

YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST] via @shepzirnheld

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This week’s Marketing O’Clock podcast also covers the new Google Search Console speed report, handy new Twitter features, and more. The post YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12961267

Are We Experiencing a Local Algorithm Update? [Local RankFlux Data – November 2019]

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Since Saturday 2 November, our local algorithm tracker, Local RankFlux has been reporting higher than usual ranking fluctuations. While daily volatility levels usually sit within a score of 2.2-2.8, we’ve seen notable fluctuation across all industries. This suggests the possibility of changes to the local algorithm, with Wednesday seeing a peak of 4.71 – nearly

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

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Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as