Setting up a Microsoft Audience ads campaign

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LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/setting-up-a-microsoft-audience-ads-campaign-331937

Communication tips for local businesses during COVID-19

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Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/communication-tips-for-local-businesses-during-covid-19-331932

SMX Overtime: How to manage and optimize B2B accounts

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PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-overtime-how-to-manage-and-optimize-b2b-accounts-331843

Next up: PPC experts join Live with Search Engine Land

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We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/next-up-ppc-experts-join-live-with-search-engine-land-331905