There are fundamental problems with relying only on Domain Authority metrics

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Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/there-are-fundamental-problems-with-relying-only-on-domain-authority-metrics-313126

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

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Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/googles-ctr-answer-just-what-youd-expect-and-this-is-why-seos-go-bananas-313176