How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

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Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest

The True Value of Top Publisher Links

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Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the

Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

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Posted by DanielRussell For marketers, Reddit is more than a tool to while away your lunch break. It’s a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

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Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

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Posted by Jeff_Baker Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed

Intro to Python – Whiteboard Friday

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Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven’t explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an

Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

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Posted by FeliciaCrawford What keywords do your top competitors both rank for that you’re missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers’ most common questions and beef up that FAQ page? We can answer all

2020 Local SEO Success: How to Feed, Fight, and Flip Google

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Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s

How to Create 10x SEO Reports – Whiteboard Friday

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Posted by Cyrus-Shepard New year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click

Better Site Speed: 4 Outside-the-Box Ideas

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Posted by Tom-Anthony Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from