Help us chart Amazon’s growth as an advertising platform

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Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/help-us-chart-amazons-growth-as-an-advertising-platform-324385

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

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Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the