Google on building a better holiday omnichannel strategy

Uncategorized

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-on-building-a-better-holiday-omnichannel-strategy-325147

Local business study finds 0% of site traffic coming from email, paid media

Uncategorized

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/local-business-study-finds-0-of-site-traffic-coming-from-email-paid-media-325122

Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST] via @shepzirnheld

Uncategorized

This week at Marketing O’Clock, we cover Google’s new page speed badges, combined audiences for search campaigns, and more. The post Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal. Search Engine Journal https://www.searchenginejournal.com/google-page-speed-badges-combined-audiences-marketing-oclock-podcast/335747/?utm_medium=feed&utm_source=feedpress.me&utm_campaign=Feed%3A+searchenginejournal

A framework for SEO success with structured data

Uncategorized

Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-framework-for-seo-success-with-structured-data-325123

Google Analytics for Local Businesses Study

Uncategorized

Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, measuring traffic across different online channels over time. For local businesses, however, it can be difficult to know which metrics to watch. With research finding