What it is, how it works and what it means for search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/faq-all-about-the-bert-algorithm-in-google-search-324193
Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding-324522
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/5-tips-and-trends-from-google-webmaster-conference-324554
Only you can prevent index bloat. Here’s how to identify it and deindex low-value pages from Google. The post Fixing Index Bloat: 9 Ways to Deindex Pages from Google via @jes_scholz appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12952530
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-extends-shopping-ads-to-more-youtube-inventory-324517
Here’s a look at Google’s Key Moments feature – and how to become eligible for this feature. The post How to Make the Most of Video Timestamp Results in Google Search via @brodieseo appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12952401
Use this formula if you need to justify the investment on SEO and content over paid search. The post The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands via @http://twitter.com/kristintynski appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12952254
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-the-university-of-arizona-changed-its-abbreviation-for-seo-324446
Bing announced link penalties that target subdomain leasing, PBNs and other kinds of link spam. The post Bing Announces Link Penalties via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12951930
Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are