Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

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Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/microsoft-advertising-talks-intelligence-ui-updates-audience-solutions-in-smx-keynote-325018

Rand Fishkin on optimizing for and against Google

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The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/rand-fishkin-on-optimizing-for-and-against-google-325075