Google on building a better holiday omnichannel strategy

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-on-building-a-better-holiday-omnichannel-strategy-325147

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