Soapbox: Why I’m so glad Google ended our relationship with Average Position

It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *