Facebook Makes it Easier to Understand Why an Ad is Shown via @MattGSouthern

Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the information being hard to understand Facebook is making two changes. More Reasons Why Facebook will show people more reasons why a particular ad was served to them. Previously, “Why am I seeing this ad?” displayed one or two of the most relevant reasons why an ad was shown. Usually, that would consist of demographic information or website browsing history. Now, users will see more detailed information such as interests or categories that may have led […]

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