Google made 3,200 changes to search in the past year

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Do not sit idle. As Google continues to make changes, you should continue to invest in improving your web site. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-made-3200-changes-to-search-in-the-past-year-319506

Amazon’s got a PPC lock on “Prime Day”

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Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/amazons-got-a-ppc-lock-on-prime-day-319455

How to use Shopping campaigns to increase enterprise leads for B2B

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Metric Theory’s SEM campaign for RecycleAway delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year’s Search Engine Land Awards. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-use-shopping-campaigns-to-increase-enterprise-leads-for-b2b-319414

Data scraping tools for marketers who don’t know code

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Here are some free software options to extract data from small to medium data sets to help you get the job done. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/data-scraping-tools-for-marketers-who-dont-know-code-319446