Prime Day halo effect and 6 other trends to watch for back-to-school search marketing

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Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/prime-day-halo-effect-and-6-other-trends-to-watch-for-back-to-school-search-marketing-319849

SMX replay: Brand to demand, the full funnel approach

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Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-replay-brand-to-demand-the-full-funnel-approach-319794