PPC and machine learning: Where do we draw the line on automation?

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During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ppc-and-machine-learning-where-do-we-draw-the-line-on-automation-319099