Building an attribution strategy

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Incomplete data leads to ineffective marketing strategies. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/building-an-attribution-strategy-314083

No more confusion: Google gives core update a name, and a structure

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Google’s Danny Sullivan says this week’s algorithm change will be called the “March 2019 Core Update,” hopes structure will cut back on confusion. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/no-more-confusion-google-gives-core-update-a-name-and-a-structure-314048

Study: Brands are failing voice search optimization in 3 key areas

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Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn’t do enough local-social posting. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/study-brands-are-failing-voice-search-optimization-in-3-key-areas-314021

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

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Posted by randfish Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve