It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think makes a good local link?

To find out, we asked a small group of local SEO experts to share their opinions and experiences of building local business backlinks – and their insights are fascinating.

This is the second year we’ve run this report, so this year, we’ve compared both year’s findings to see what’s changed in local link building. To note, there was a slightly different number of experts taking part this year, so small rises or drops may be attributed to this, rather than big link building trend shifts.

A huge thank you to the SEO experts for sharing their excellent insights, including Megan Lindsey and Cory Agular from Search Influence. If you have any ideas or experiences you’d like to share about your local link building experiences, please let us know in the comments below.

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