Google adds vacation rentals to Hotel Search

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Increased competition between hotels and vacation rentals should increase visibility for rental providers — and boost Google Hotel Ads revenue. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-adds-vacation-rentals-to-hotel-search-314650

Take your search marketing skills to the next level

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Immersive training on Advanced, Technical, or In-House SEO, Google AdWords, and Social Media Marketing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/take-your-search-marketing-skills-to-the-next-level-314627

The 5 SEO Recommendations That Matter in the End

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Posted by Paola-Didone One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again.  I decided to put together a list of what I consider to be steadfast