The data problem in Google Smart Shopping campaigns [Video]

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Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-data-problem-in-google-smart-shopping-campaigns-video-336087

3 Ways to Use Social Commerce Today via @katylucey

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Looking to jump on the social commerce trend? Learn how you can get a headstart by setting up shop on Facebook, Instagram, Pinterest, and Snapchat. The post 3 Ways to Use Social Commerce Today via @katylucey appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13634267