Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast. The post Google Advises Against Using Nofollow Links When Migrating Sites via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13632811
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/actionable-ways-to-drive-diversity-equity-and-inclusion-in-your-marketing-organization-336009
Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/attend-search-marketing-expo-next-week-for-free-2-336039
The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/yelp-offers-upgraded-covid-reopening-tools-for-local-businesses-restaurants-336010
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ppc-tips-bidding-strategies-for-google-shopping-campaigns-video-336012
With so much of life operating out of our phones these days, it’s a surprise that some marketing practices still rely on old methods. Sure, email marketing has its uses, but when it comes to generating reviews, SMSes are a natural fit. Think about it – how much of the day does the average person
Ever heard of the phrase “content is king”? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer! The post What Is Better for Product Pages & SEO: Content or Backlinks? via @rollerblader appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13632123
Training is divided into six modules, and continues to show the platform’s commitment to growth both on-platform and in advertising revenue. The post Snapchat Launches Ads Certification Program via @SusanEDub appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13632105
80% of survey respondents said they were also buying (local) ads on Google. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/local-seos-most-focused-on-link-building-and-content-development-report-finds-335976
Google’s John Mueller made it clear what Google does about guest posting for links. The post Google Cautions Against Guest Posting – This is What’s Really Going On via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13632028