YouTube is continuing to make more ads more shoppable. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/youtube-products-trueview-for-action-video-action-campaigns-336164
Google has released a new Chrome extension that makes it easier for people to link to specific pieces of text within a page. The post Google‘s New Chrome Extension Supports ‘Scroll to Text Fragment’ Feature via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13638600
Many users have heard of the VLOOKUP function for Excel but aren’t clear about what it does. Others might just need a refresher. Either way, we’re here to answer questions you might have. VLOOKUP refers to the vertical lookup of values in Excel. This function is most useful to reference a value in the corresponding
Search Engine Journal Founder Loren Baker on what’s working in SEO and content, managing an agency during a pandemic, and the best link building tool. The post Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST] appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13638484
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/nextdoor-rolls-out-free-business-posts-best-practices-advice-336135
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-track-shopping-listings-traffic-from-surfaces-across-google-video-336128
Google explains how to read, and take action on, the information found in the manual action report in Search Console. The post Google On How to Use the Manual Action Report in Search Console via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13638115
The value of content shouldn’t be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective. The post Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1 appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13637752
Google Ads account performance can struggle and be difficult to diagnose. Find out the most common reasons accounts struggle and how to address them. The post Why Google Ads Might Not Be Working for You via @SusanEDub appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13637186
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/heres-how-to-use-the-new-microsoft-ads-audience-network-planner-336104