The data problem in Google Smart Shopping campaigns [Video]

Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-data-problem-in-google-smart-shopping-campaigns-video-336087

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