The data behind incrementality on Amazon


The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld


On this Marketing O’Clock episode, hear all about Twitter and LinkedIn stories, YouTube’s new features for creators, and more. The post Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal. Search Engine Journal

Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

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Posted by rjonesx. Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above