The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-data-behind-incrementality-on-amazon-330294
On this Marketing O’Clock episode, hear all about Twitter and LinkedIn stories, YouTube’s new features for creators, and more. The post Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13325162
Survey finds U.S. consumers want severe financial penalties for retailers that don’t protect review integrity. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/majority-of-consumers-want-standards-and-tougher-action-against-review-fraud-330194
Learn how to establish a strong SEO foundation with the right site structure and internal linking strategy. The post Site Structure & Internal Linking in SEO: Why It’s Important via @jesseseogeek appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13324726
Perficient Digital study: snippets are ‘click-neutral’ and ads steal from no-clicks Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/analysis-of-250-million-serps-finds-no-click-story-more-complex-than-it-appears-330224
Find out what ethical PPC is, what it entails, and why professionals should conform to the concept. The post What Is Ethical PPC? via @lukedavisseo appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13324538
Deciding who to pitch your content to? This AI model can help you weed out extremely biased and inaccurate writers. The post How to Avoid Pitching Content to Extremely Biased Writers via @kristintynski appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13324373
Here are some things to help you manage your grief and keep your business going after a loved one dies. The post How to Deal with Grief & Run a Business at the Same Time via @MaddyOsman appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13324259
Facebook sues Namecheap and Whoisguard over registered domains alleged to infringe trademarks The post Facebook Sues Namecheap over Cybersquatting via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13323797
Posted by rjonesx. Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above