The reviews site wants to stop Google’s “self-preferencing” in the local SERP. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/yelp-to-congress-dont-investigate-google-without-looking-at-search-330408
With ad spend expected to fall in many sectors, media buyers share what they’re seeing on the ground. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-coronavirus-search-digital-ad-budgets-330404
Check out the all-new programming coming to Seattle June 8-10. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/improve-your-seo-with-new-technical-training-at-smx-advanced-330421
Reddit is launching an ad unit which is familiar to anyone who’s seen Twitter’s takeover ads in the ‘trending’ section. The post Reddit Launches a Twitter-like Ad Unit: Trending Takeovers via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13337147
Want to write effective meta descriptions? I know what you’re thinking. Writing meta descriptions is simple! Grab your target keywords, describe the page in under 155 characters and voila! You have a sufficient and keyword targeted meta description! Well, it’s true that you’ve just written a good meta description, but did you write an effective
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/building-top-funnel-content-to-influence-bottom-funnel-pages-with-real-example-330389
Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding. The post Google Ads Expands Portfolio Bid Strategies With More Options via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13336753
To celebrate International Women’s Day (albeit belatedly), we at BrightLocal wanted to take this opportunity to highlight just a handful of women in local SEO doing great things right now. In a male-dominated industry, it’s important to take these opportunities to showcase and lift women up. Though of course, it shouldn’t just take an event
The video timeline feature is getting more visibility in mobile search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-showing-key-moments-feature-on-multiple-videos-in-search-results-330409
Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19. The post Google Provides Guidance to Businesses Affected by Coronavirus via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/13336379