Local campaign updates, seasonality adjustments and more. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-adding-features-for-advertisers-to-promote-deals-drive-in-store-purchases-318852
Google updated Search Console with new sets of data to help people understand how their site is crawled by Googlebot. The post Google Search Console Offers Three New Sets of Googlebot Crawling Data via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12240174
Here is another study on the Google diversity update that shows the update did help with diversity. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchmetrics-googles-diversity-update-did-impact-search-results-318828
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/using-structured-data-to-create-a-semantically-enhanced-web-318820
Google’s support page for Hangouts On Air was updated to note it’s being discontinued. No formal announcement yet. The post Google Hangouts on Air With YouTube Live Discontinued via @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12237930
Google adds the date your site switched over to mobile-first indexing to Search Console reports. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-search-console-adds-mobile-first-indexing-features-318812
Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote all about Google! Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/spoiler-rand-fishkin-is-keynoting-smx-east-318808
There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list for options. The post 7 Best Alternatives to Yoast SEO WordPress Plugin via @AdamHeitzman appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12235740
A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-spin-a-bad-site-migration-into-higher-traffic-and-conversions-318791
Here’s how PPC advertisers can optimize for today’s consumer decision journey. The post Fact or Myth: Mobile Killed Desktop via @christijolson appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/12234372