Moz: Google’s diversity update was pretty minor

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According to Moz, Google has some more work to do to make the Google search results more diverse. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/moz-googles-diversity-update-was-pretty-minor-318455

New edition of SEO success factors reinforces the importance of content

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A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/new-edition-of-seo-success-factors-reinforces-the-importance-of-content-318449

Understanding the role of branded and unbranded search in the customer journey

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Customers have grown used to searching for exactly what they want. Here’s how to help your brand show up in search results at every step in the customer journey. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/understanding-the-role-of-branded-and-unbranded-search-in-the-customer-journey-318245