Experts tout voice search as study ties answers to top 3 organic results

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SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/experts-tout-voice-search-as-study-ties-answers-to-top-3-organic-results-317964

A quick and easy guide to understanding search intent for SEO

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Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-quick-and-easy-guide-to-understanding-search-intent-for-seo-317841

Google exec shares 5 steps to SEM success in the age of machine learning

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Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-exec-shares-5-steps-to-sem-success-in-the-age-of-machine-learning-317917