SMX East registration is open!

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Unlock the actionable tactics you need to maximize awareness, generate leads, and boost conversions! Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-east-registration-is-open-318053

Decompose your ads, not your brand

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It’s time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/decompose-your-ads-not-your-brand-318050

Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying

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In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/facebook-ads-arent-what-they-used-to-be-so-its-time-for-smarter-social-ad-buying-317920