Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-seos-should-get-to-know-karen-sparck-jones-originator-of-search-engine-algorithms-314332