Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy

I’ve got something to confess.

I’m not the most technical SEO.

I mean, I have a basic understanding of how crawling and indexing works, and I’ve overseen a few technical SEO projects – from a safe distance! But when it gets down to the nuts and bolts of technical SEO… Well, let’s just say, it’s not exactly lighting my fire.

But that’s all changed, and it’s thanks to this month’s ‘Adventure in Local Marketing’ guest Cindy Krum, CEO and Founder of MobileMoxie. Cindy is not only super knowledgeable about the nitty gritty of technical SEO, she also has an amazing knack for making it really accessible and easy-to-understand.

Cindy is one of leading experts in mobile SEO, but her knowledge doesn’t end there. She’s always at the fore when it comes to understanding (and predicting!) what Google is up to and how SEOs should be reacting.

You might have seen Google’s recent Passage-based ranking announcement? Well, Cindy was talking about that two years ago!

In this episode, Cindy gave me an absolute schooling on many of the latest SEO developments. We covered:

  • Why you can’t afford to sleep on mobile-first indexing
  • How Passage-based ranking will impact how you create content
  • The best opportunities to claim more real estate in SERPs (spoiler: it’s not blue links)
  • How to start future-proofing your SEO strategy today

Ready to get technical?

Listen to the episode


We covered A LOT of topics on this episode, so here’s some more content to feast on.

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Tell us what you think

I hope you enjoyed this more technical episode. We try to cover every aspect of local marketing, so if there are any topics you’d like us to focus on in an upcoming episode, leave a comment below.

The post Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy appeared first on BrightLocal.


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