The Marketing O’Clock team discusses Cloudflare’s new privacy-first analytics service, the retirement of Facebook’s 28-day attribution window, and more. The post Cloudflare Launches Privacy-First Analytics to Rival Google & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13925413/382807
At the end of August, Apple revealed it would be launching its very own ratings solutions within Apple Maps. Talk of “Apple reviews” flew around the Twitterverse and, as usual, there was a lot of conjecture about what this new feature might mean. Apple Maps ratings (yep, that’s right — ratings not reviews, though they
Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here. The post Content Velocity: What It Is, How to Calculate It & Why You Should Care via @askreinhart appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13924938/382710
Cloudflare announced a new service that dramatically improves WordPress page speed. Cost ranges from free to $5. The post Cloudflare Partners with WordPress – Free to $5/month via @martinibuster appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13924894/382842
Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success. The post PPC & the B2B Buyer Journey: A Primer via @Mel66 appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13924895/382625
There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/solving-an-age-old-seo-ppc-issue-how-to-bid-on-your-brand-name-based-on-incrementality-341368
A strong brand will create a lot of opportunities to build links. Here’s how to maximize your enterprise link building efforts. The post Brand Equity: The Key to Enterprise Link Building via @_kevinrowe appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13924750/brand-equity-link-building
Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success
Google is shining a spotlight on journalism in ‘News Showcase,’ an all-new experience coming soon to search results. The post Google ‘News Showcase’ Coming Soon to Search Results via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13922024/382833
Google confirmed two indexing outages affecting search results. One issue affects mobile indexing. The second one affects canonicalization. The post Google Confirms Two Indexing Outages via @martinibuster appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13921896/382815