This decade’s most important marketing question: What data rights do advertisers possess?

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Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/this-decades-most-important-marketing-question-what-data-rights-do-advertisers-possess-340738

GoogleBot to soon crawl over HTTP/2

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While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/googlebot-to-soon-crawl-over-http-2-340784