This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/this-decades-most-important-marketing-question-what-data-rights-do-advertisers-possess-340738

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