A lot has changed since we first published our Twitter Sentiment Analysis on United Airlines in 2017. We have updated this post to include new information and examples. Over the past two weeks, the internet’s viral outrage has been targeting United Airlines, the brand that has been in crisis mode after a bloodied passenger was

Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing


You may nominate as many organizations or individuals as you feel deserve the recognition. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]


This week on Marketing O’Clock, LinkedIn targeting can now be used by Microsoft advertisers, Facebook limits the number of ads you can run, and more. The post LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal. Search Engine Journal

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

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Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process