E-commerce explodes: 45% growth in Q2

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While many retailers flounder, some omnichannel merchants are killing it online. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/e-commerce-explodes-45-growth-in-q2-339470

Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

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The new features are designed to help advertisers with bulk campaign management and optimize performance. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/microsoft-advertising-editor-gets-updated-with-recommendations-and-campaign-level-targeting-339435

Creative Diversification — More Hooks and Less Risk for Link Building

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Posted by GeorgeRoot As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind of headlines you want it to achieve, and