Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users. The post Google’s Search Quality Raters Do Not Directly Influence Rankings via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13777409/376614
Building a strong Twitter following for a local business is tough. It seems like only big brands, politicians, and celebrities get attention. There’s also a ton of information on how to do it, making you feel lost and out of sync with what you really need: a guide on how to use Twitter for local
Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads. The post Facebook Ads vs. Google Ads: Which Is Better? via @SusanEDub appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13776768/375907
Want to start an SEO agency? You need to look beyond your SEO skills. Find out what it takes to become an SEO agency owner. The post How Can I Set Up an SEO Agency? via @tonynwright appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13776736/376011
Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s having a dramatic impact. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/live-with-search-engine-land-dealing-with-ccpa-and-facebook-ads-338704
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ad-industry-groups-launch-effort-to-push-for-addressable-media-standards-338708
Learn why – and how – you can easily integrate SEO testing into your own QA process to prevent SEO problems from ever going live. The post How QA Testing for SEO Can Boost Your Traffic & Revenue via @brentcsutoras appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13776491/376469
Google announced two optional jobs related structured data properties that will generate rich results. The post Google Adds New Structured Data Properties to Estimated Salary Dev Page via @martinibuster appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13776292/376569
Google Analytics announced new data privacy settings that gives additional data collection control to marketers. The post Google Analytics Shifts More Data Privacy Control to Marketers via @martinibuster appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/13776158/376556