New local SERP live in Europe

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Branded directory buttons are being displayed above the map. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/new-local-serp-live-in-europe-329553

How to tackle rising Facebook CPAs

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Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-tackle-rising-facebook-cpas-329545

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script-329525

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

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Posted by randfish You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which