How to get client buy-in to try new PPC tactics

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Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-get-client-buy-in-to-try-new-ppc-tactics-328605

Amazon’s booming ad business grew by 40% in 2019

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With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/amazons-booming-ad-business-grew-by-40-in-2019-328597