Google Ads’ Performance Planner can help predict performance across accounts

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The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-ads-performance-planner-can-help-predict-performance-across-accounts-328145

Measure Form Usage with Event Tracking – Whiteboard Friday

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Posted by Matthew_Edgar When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth