Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/brands-can-now-buy-walmart-sponsored-search-ads-via-api-partners-327192
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/seos-must-focus-on-intent-research-practices-in-2020-327128
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/businesses-need-to-think-differently-about-customer-feedback-data-in-2020-327122
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-verticalization-and-zero-click-will-impact-local-search-in-2020-327131
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/make-it-easy-for-search-engines-to-rank-your-website-in-2020-327135
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/microsoft-advertising-launches-sweepstakes-for-advertisers-327181
In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-consumer-decision-journey-will-drive-paid-search-in-2020-327137
Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/machine-learning-will-free-up-time-to-be-more-strategic-with-accounts-in-2020-327144
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/make-2020-the-year-for-e-commerce-to-get-better-with-the-mobile-experience-327147
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-wishlist-of-improvements-for-google-my-business-in-2020-327142