New challenges ahead for attribution with the rise of intelligent tracking prevention

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With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/new-challenges-ahead-for-attribution-with-the-rise-of-intelligent-tracking-prevention-327133

2020 will be the year to get our data right

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A reliable data flow will help automation tools we started to use in past years do their jobs better. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/2020-will-be-the-year-to-get-our-data-right-327150

Focus on E-A-T to avoid performance problems in 2020

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Show Google that you’re a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/focus-on-e-a-t-to-avoid-performance-problems-in-2020-327151

Automation layering is driving PPC so get onboard in 2020

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This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/automation-layering-is-driving-ppc-so-get-onboard-in-2020-327123

10 Years of BrightLocal: Founders’ Q&A

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When Myles Anderson and Ed Eliot first met, they couldn’t possibly have envisaged that 10 years later they’d be heading up a 150-person strong, global operation. The yet-to-be-realized entrepreneurs began their decade-long partnership at a national radio station, where they then bought a directory, and thus began their first foray into the world of local

How to Create 10x SEO Reports – Whiteboard Friday

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Posted by Cyrus-Shepard New year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click