Subdomain leasing and the giant hole in Google’s Medic update

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In today’s Soapbox, a warning about the hack in low-authority medical advice with content mirrors and “buying guides” slipping through Google’s algorithm. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/subdomain-leasing-and-the-giant-hole-in-googles-medic-update-322035

E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday

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Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T