The Data You’re Using to Calculate CTR is Wrong and Here’s Why

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Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections

The old Google Search Console is no longer available

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After over two years since the new version of the Google Search Console has come out, Google has finally removed access to the old version. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-old-google-search-console-is-no-longer-available-321650