A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year. The post Paid Search Spend Grows 10% Globally Year-Over-Year by @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11065421
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/analyst-8-billion-voice-assistants-by-2023-312035
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-ads-click-share-more-312023
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads-312026
Posted by TheMozTeam This week, we’re taking a deep into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and
Here’s a list of FREE training resources you can use to learn in-demand SEO skills and techniques. The post How to Become an SEO Expert: A Guide to FREE Online SEO Training by @ChuckPrice518 appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/8176478
Here are some options for SMEs that want to promote their business outside their home location The post Are Dedicated Location Pages the Best SEO Option for SMEs? by @jennyhalasz appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11063144
Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn’t so simple. The post Why You Can’t Build a Successful PPC Program in Just a Few Hours by @GrpTwentySeven appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11062977
Optimize your outbound links for SEO and avoid getting a penalty. The post Role of Context in Outbound Links for High Ranking SEO by @martinibuster appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11062271
These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster. The post Are Dedicated Landing Pages Hurting Your Conversion Rate? by @amyppc appeared first on Search Engine Journal. Search Engine Journal http://tracking.feedpress.it/link/13962/11062105