Update your match types and account structure to improve performance, here’s how

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The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/update-your-match-types-and-account-structure-to-improve-performance-heres-how-312110

6 things you need to know about Google’s change for service area businesses

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Google’s new service area business set up cleared addresses. If you’re a service business, don’t try to add it back. Here’s why. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/6-things-you-need-to-know-about-googles-change-for-service-area-businesses-312177