The Local Search Industry Survey is an annual study that uncovers what it’s like to work in local SEO today. It explores how business practices, pricing, services, and salaries change each year.

The seventh yearly report is based on responses from 650 local marketers from a range of agencies, local businesses, franchises, and freelancers. Participants were funneled into two branches, each with questions specific to their individual situations:

Agencies and Freelancers: made up of Local, Regional, National & International Marketing Agencies, Web Design Agencies, and Freelance SEOs
In-house Marketers: Local Businesses and Franchises / Brand

To note, the previous report was released in December 2017, while this report was released in January 2019 to provide a timely review of the industry for the whole year.

We hope these results prove useful in benchmarking your agency or business against the wider industry. You can contact us on content@brightlocal.com if you have any questions on this year’s report, or share your thoughts on the report’s findings in the comments below.

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