Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web crawlers, says Google’s John Mueller. The post Google’s John Mueller Gives Advice on Paywall Markup via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14166138/390939
The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here. The post 10 Reasons Why SEO Doesn’t Work via @coreydmorris appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14165924/390440
What is the “messy middle?” Find out what it is and how SEO professionals’ better understanding of this can drive growth in 2021. The post The Future of SEO Lies in the “Messy Middle” of the Purchase Journey via @gregjarboe appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14165689/390575
It’s your job to understand how to identify and solve disruptions and changes in user search behavior. Here’s how trend analysis can help your SEO. The post Trend Analysis: How to Understand Your Audience’s Search Behavior via @kcmelton01 appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14165405/390673
Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates. The post Google Tests Interactive Search Results via @martinibuster appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14165256/390850
Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain. The post Google Structured Data Testing Tool Lives On At New Domain via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14164476/390832