Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started. The post How to Win in Competitive & Costly PPC Environments via @SusanEDub appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14109282/386998
With more laws for website accessibility, the pressure to be compliant is ever-present. Here’s what you need to know and the steps to take now. The post Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14109158/388467
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here. The post 20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14109065/387902
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads. The post Instagram is Letting Advertisers Create Posts With Users’ Accounts via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14108306/388839
Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process. The post Twitter is Bringing Back Public Verifications via @MattGSouthern appeared first on Search Engine Journal. Search Engine Journal https://feedpress.me/link/13962/14107743/388814