How COVID-19 may change the SERP forever

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The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going forward. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-covid-19-may-change-the-serp-forever-333183

Why Site Speed Still Matters (Revisited)

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Posted by mwiegand The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links