Google adds website links to ‘Call Ads’

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The optional link relieves call-volume pressure and can result in ‘fewer accidental calls and more qualified leads’ says the company. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-adds-website-links-to-call-ads-333516

COVID-19 upheaval is actually speeding up some PPC campaigns [Video]

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Less red tape and shifting priorities have resulted in much shorter buying cycles for some B2B businesses, PPC experts say in this clip from Live with Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/covid-19-upheaval-is-actually-speeding-up-some-ppc-campaigns-video-333489

When your Google My Business listing becomes your lifeline

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During coronavirus, we see how GMB can be a business’s lifeline during a time of disruption. Here are some lessons learned. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/when-your-google-my-business-listing-becomes-your-lifeline-333482